The best kept secret of the brands you already know.

• Identity

  The brand’s own system. Not our reading of it.

  Guidelines are read, respected and applied. If the standard says a clear space, that is the clear space.

• Campaign lock-ups

  Logo and wordmark, per campaign.

  Every campaign carries its own lock-up. We build to that version, at that size, not last season’s.

• Typography

  The campaign typeface, set the way the directive sets it.

  Weight, tracking, case, leading. Matched, not approximated, on every surface it lands on.

• Colour story

  The campaign palette, matched under retail light.

  Print, vinyl, LED and lit panels each render colour differently. We correct each one so the floor reads as one story.

Every surface has a spec.

Finish, reflectance, colour temperature, load, diffusion. We dial in the specification before anything is built, so the floor looks like the render and holds up like a fixture.

• Spec 01 · Finish and grain

  

  Direction, sheen, fingerprint resistance. Specified, not left to the fabricator.

• Spec 02 · Reflectance

  

  How much of the room comes back. Tuned per window, per angle.

• Spec 03 · Colour and temperature

  

  Kelvin, RGB mapping, dimming curve. Matched to the product, not the fixture.

• Spec 04 · Surface and texture

  

  Depth, wear, how it reads under a spot from three metres.

• Spec 05 · Hardware and load

  

  Rated, not assumed. Every suspended element has a number.

• Spec 06 · Grain and tone

  

  Species, stain, sheen, line width. Matched to the reference, not close to it.

• Spec 07 · Diffusion

  

  Light through the panel with no hot spot. Thickness and spacing decide it.

• Spec 08 · Everything else

  If it goes on the floor,
  it has a spec.

  Materials change with the brief. The discipline doesn’t.

1. No.MonthCampaignScope
2. 01 Jan SP26 CAMPAIGN NAME Redacted Client withheld Launch campaign
3. 02 Feb SP26 CAMPAIGN NAME STORE LOC Redacted Client withheld Launch campaign
4. 03 Mar SP26 CAMPAIGN N Redacted Client withheld Launch campaign
5. 04 Mar SP26 CAMPAIGN NAME STORE LOCATION Redacted Client withheld Retail changeout
6. 05 Mar SP26 CAMPAIGN N Redacted Client withheld Launch campaign
7. 06 Apr SP26 CAMPAIGN N Redacted Client withheld Brand activation
8. 07 May SP26 CAMPAIGN NAME STORE LOCATION FIXTU Redacted Client withheld Retail changeout
9. 08 May SP26 CAMPAIGN NAM Redacted Client withheld Launch campaign
10. 09 May SP26 CAMPAIGN NAM Redacted Client withheld Launch campaign
11. 10 May SP26 CAMPA Redacted Client withheld Launch campaign
12. 11 May SP26 CAMPAIGN NAME Redacted Client withheld Launch campaign
13. 12 Jun SP26 CAMPAIGN NAME Redacted Client withheld Launch campaign
14. 13 Jul SP26 CAMPAIGN N Redacted Client withheld In-store takeover
15. 14 Jul SP26 CAMPAIGN NAME STORE LOCAT Redacted Client withheld Windows + in-store
16. 15 Jul SP26 CAMPAIGN NAME STORE Redacted Client withheld Launch campaign

Names withheld. Ask us in person.

• One team, start to finish.

  Design, production and installation under one point of accountability.

• Built for install night.

  Overnight installs. The store opens like nothing happened, except everything did.

• Support you can reach.

  A senior contact on every campaign, before, during and after install.

• Creativity leads. Tools follow.

  The idea is the driving factor, never the technology. We use the latest tools and techniques to build that idea to an A+ standard, not the other way around.

• We don’t run from problems. We fix them.

  On site, that night, before the store opens. And support doesn’t stop at launch. It runs for as long as the campaign does.

• We make our clients look good.

  The stakeholder who hired us gets the credit. That is the whole point.